Vision

Our vision is for financially healthy, resilient Canadians.

We recognize the connection between financial health and resilience and the overall resilience and well-being of individuals, families, businesses, communities, and our economy.

Mission

Our mission is to measurably improve the financial health, resilience and well-being of individuals, families and communities, by collaborating with committed financial innovators, partners and institutions to better support the financial health of their customers, employees and stakeholders at scale.

Our Beliefs

• We believe financial health and resilience is important for all.
• We believe in the power of collaboration and re-invention.
• We believe in the power of finance for good.
• We believe financial health and resilience is good for business and our world.